How I Learned to Stop Worrying and Love the Blog

Who doesn’t struggle with blogging. How to start? What to write about? How to keep it going? Why do we need a blog? Just thinking about a blog can be overwhelming. Hence the land of the Internet is littered with abandoned blogs. This session will cover how to get started with blogging, what to blog about, and how to incorporate organic search engine optimization to drive web traffic and generate leads for you.

Stop dreading blogging as if you were writing War and Peace. Instead, learn some simple tricks that will make blogging easier. And maybe even fun.

About Kelley

Kelley Lynn Kassa is an award-winning marketing and public relations professional. Her experience includes working with high technology/enterprise technology companies, non-profits, and consumer/entertainment brands. Kelley’s current roles include serving as director of marketing communications for High Start Group; writing case studies and white papers for business application and implementation providers; and ghost-writing analyst reports and blogs.