How can you use analytics in better ways to track, report on, and act on the activity on your WordPress site? This presentation will help answer that question by going over the basics of the Google Analytics plugin as well as other low-cost/free analytics application that are available for Wordpres. We’ll also go through some basic analytics best practices and jump into actual examples of ways to use analytics to gain more insight into how users are getting to, and using, your WordPress site.
About Adam
I’m a self-declared “seasoned web veteran” with a rich web analytics background and extensive digital marketing experience and skills. I’m now the CEO at SwellPath, an analytics consulting and digital marketing agency based in Portland. I’m a WordPress fanatic, and have been a hardcore user since 2006. A developer in the early years of my career, I now code just enough to distract myself for hours with analytics and WordPress.
@wordcampmtl
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